Tuesday, June 16, 2020

CFL Subscription Club

Imagine experiencing the same anticipation every month that you have when waiting for your season tickets to arrive.

I drink tea at least every evening.  Sometimes it's hot and sometimes it's iced.  I decided to treat myself last week and looked into what kind of subscription boxes are available for such a thing.  I've subscribed to Ipsy before so there surely must be something for a tea connoiseur.  I found a relatively inexpensive Canadian company called The Tea Club and for less than $10 a month I get samples right to my door.  I'm not trying to recruit you but if you want I do have a code which saves you some $$ if you sign up.

There's subscription boxes for all sorts of things.  You can watch hours upon hours of unboxing videos on YouTube.  There's a box out there for everyone.  There's one for the make up artists, book lovers, exercise people, candy and meat people...

What if there was one for the football fan.

What if as a CFL fan you could receive a specially curated of goodies from your favourite CFL team?  Imagine once a month receiving a box that included a player autograph, a CFL sponsor coupon, a pin, players favourite snack, a Charleston Hughes recipe, a small item from the team store, a post card... the list could go on.  You could get the Quarterback box which may include Spitz and Twix and coffee coupons. 

I'm just an ideas person.  I have no idea how to make this happen.  What I do know is that after putting this out on Twitter Sunday night A LOT of people said this would be cool and amazing and would be totally on board with signing up for something like this.

It has to be relatively affordable.  I know the subscriptions I've had have only been around $20 but I could see a CFL box being $30 with quality items. 

This would be a whole new way for the league to reach fans around the world.  It's marketing to people who possibly can't get out on game day and who maybe never will due to location.  It would create a buzz because "oh did you get this in your CFL loot crate?" No, what is that?  It's an exclusive club that a lot of people would want in to just to get the special items that you wouldn't be able to get otherwise.  Mail subscriptions are trendy and it could lure in some of the borderline aged fans.

This idea is a way for the CFL and it's players to reach out to fans when 2020 is so unpredictable.  We have no idea what's going to happen.  Will there be a season or not?  No one knows and everyone is frustrated and impatient over it all.

Of course there's no way to get this off the ground for 2020, I know that.  Like I said - I'm just the ideas person.  I'm sure someone out there might see this and think I'm on to something and hopefully they would know how to make it happen.

Just think.  What if your CFL box was due to arrive tomorrow.  Wouldn't that be amazing?!

Monday, May 25, 2020

Everything's Changed

This last weekend should have been Green & White Fan Day in Saskatoon.  CFL Training Camps should have gotten underway across Canada.  We should have daily updates and giddy anticipation for the upcoming season and games.

Except that's not the case is it.

I started working from home on March 17th.  I had no idea how to teach piano lessons via Skype.  In the course of 24 hours the music academy moved nearly 600 students to virtual music lessons.  I quickly learned how to deal with it all.  It seems that in the "new" world we are forced to adapt and adapt quickly to be able to continue in our work and businesses.

How does the CFL adapt?

Everything has been in a holding pattern.  So much is up in the air.  There's no way to know what's going to happen.  At first it seemed like the CFL was just going to wait and see what was going to happen.  Then it became clear that camps couldn't open because not only are we not able to gather in large numbers but with the Canada/US border closed to travel, players are wherever they call home.  Being stuck at home certainly isn't hard but it is frustrating when you thought you were on a certain path and want to get your plans underway.

Normally this week is my busiest week as a piano teacher.  It would normally be our huge music festival.  I equate it to the Grey Cup of music festivals.  Everything my students have worked for the last 5 months would pay off during this week.  Except it's been postponed.  Likewise, we found out last week that the CFL season is also postponed and *if* things play out the way we want the best case scenario is the season gets under way at Labour Day.  Don't we always say the real season begins on Labour Day anyway?!  Because of this, the season may only be 8 games long and there's the likelihood that the Grey Cup will be pushed back to December.  

Oh and Regina/Saskatchewan was supposed to host the 2020 Grey Cup.  That's been cancelled too.  It's been written that Roughrider fans aren't upset.  What choice do we really have?  I myself have high anxiety about just getting prepared to go grocery shopping.  I find it very hard to picture myself with 30,000 people in a few short months.  The protocols that would have to be in place are mind boggling.  I mean wearing masks are one thing but how do we physically distance?  How do we have handwashing?  Do we market Rider hand sanitizer next?  If it takes waiting in line at the Co-Op for 15 minutes to get inside...what does it look like for people to gain entry to a football stadium?

Then again maybe in a year all of this is just a faint memory.  Maybe we will laugh about it like Y2K.

Yes, I know that's doubtful.

The trouble is that while being a CFL fan is what unites us, we also have to face facts that this is about much more than football.  It's about players, coaching staffs, their families, the people who work concessions, the people who work security, the volunteers, tourism, restaurants, hotels... I could go on and on. It's a tough concept to think about.  A CFL season or no CFL season - the effects are felt far beyond the game day.  We just don't know enough at this point.  We don't know enough to decide whether we can even have a season or even if the league can survive 2020.  What we do know is that after the Spanish Flu ran it's course, life did resume.  I stay hopeful that the same will be said when 2020 is all said and done.

Some great things have emerged to help us during this time.  If you are on Twitter then you definitely need to follow Dan Clark.  Everyday or regularly he posts a "would you rather" and it's nearly mandatory that you respond with gifs.  Charleston Hughes is either building flower beds or meals.  The pictures are phenomenal. The Rod Pedersen show has been ticking along happily all during this time on Facebook Live.  Today he had on Randy Ambrosie and it was a great interview!  The CFL has from time to time posted and encouraged fans to show their loyalty via photos using the hashtage #HowICFL.  If Twitter isn't your thing then try following your favourite players on Instagram.  I love to see Cody Fajardo's posts and his cute doggie.  Love seeing who Isaac Harker is throwing footballs at next (spoiler it's usually his brother).  Facebook might be more your thing and you know that even though the news is few and far between fan groups like mine (ABC Rider Fans) are still active.  Not all the posts are football related anymore but it does certainly give us that sense of being together in the same community while being apart.

Thank you for the friendships running this blog has afforded me.  Thank you for all the social media interactions.  I hope to see you all again soon.

Go Riders.